Our Values

"You try not to put the photography in front of the story - you try and make it part of the story" - Gordon Willis

Story is what drives us and this means that we care about the quality with which it is told.

We don’t really strive for a pretty image that has got nothing to tell, we value what’s inside the image: your emotions, your expressions, those nuances that are only yours.

When we work on a project, we keep our standards high and this means that you will never receive something that wasn’t done with you in mind.

We put your story first

For us, preserving the world we live in is important, so we make an effort to be as-green-as-possible and we consider the ecological impact of Shooting Bears.

For example, we use second-hand re-certified equipment and zero/low emission vehicles. We also donate a percentage of what we earn for corporate documentaries to green initiatives and/or nature conservation organisations.

Furthermore, we are also very mindful about digital pollution, pondering if what we post online for self-promotion deserves to be in the digital space.

We strive to be Eco-friendly

Many people are not aware of the concerning environmental impact generative AI, Chat GPT and similar tools have on energy and water consumption.

In line with our commitment to be more eco-friendly, we have decided to always find a way around using these tools. Furthermore, our love for creativity and solving puzzles puts us in the best spot to always think with our heads about tailor-made ideas and solutions for our clients.

We don’t use generative AI or Chat GPT

Not everyone is comfortable having their videos or faces online, and we totally get it!

With us, you have full control of what is posted online by us or by the people we work with. We will always ask permission before sharing anything that concerns you, but if, at any point, you'd like us to take something down, we are happy to accomodate you.

We value your privacy